Overview
This milestone study into the future opportunities for mobile search provides crucial market forecasts on mobile search and the associated mobile advertising and data revenues, as well as ARPU (average revenue per user). The expansive 190 page report analyses over 15 key players in the mobile search market, and presents qualitative, detailed outlooks from key executives in the industry. The report explains the changes that are underway in the mobile search market with the emergence of off-portal and on-device search, for example, and explores the key drivers for the growth of mobile advertising. In addition, this forward looking mobile search study also forecasts the cost-per-click-through and the total number of searches that are ad supported. Each forecast is split by the different search strategies: general, local, on portal, off portal and the newly emerging- on device.
Key questions the report answers:
• What is the current and future size of the mobile search market?
• What are the key drivers for mobile search adoption?
• What are the strategies of Google and Yahoo! within the mobile environment?
• Who are the major players in mobile search?
• In which regions is mobile search usage likely to be highest?
• What do key industry executives believe to be the main opportunities for mobile search?
• How much data revenue will mobile operators generate through search services?
• What are the likely implications of data storage and privacy regulations for mobile search providers?
• What are the leading location-based search platforms and applications?
• What impact will the deployment of 3G services have upon mobile search?
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